something to think about

"The real is produced from miniaturised units, from matrices, memory banks and command models--and with these it can be reproduced an indefinite number of times. It no longer has to be rational, since it is no longer measured against some ideal or negative instance. It is nothing more than operational. In fact, since it is no longer enveloped by an imaginary, it is no longer real at all. It is a hyperreal, the produce of an irradiating synthesis of combinatory models in a hyperspace without atmosphere." --Baudrillard